310-FIRE — Government of Alberta
Agency: Watts
Agency: Watts
310-FIRE is a program run by Alberta Sustainable Resource Development to prevent and report wildfires in rural Alberta.
Working as a partner with Watts Communications I was brought in to refresh the creative and provide new direction for the campaign. I used the constraints of the media (:30 radio spots) to illustrate just how quickly wildfires can develop.
Art director: Bryan MacNeill
Copywriter: Doug Davidson
Copywriter: Doug Davidson
