CARNA's Winter 2010 public awareness campaign reaches out to Albertans with a powerful blend of personal stories and research based facts about the unique impact of registered nurses in our health system. The campaign features real citizens of Alberta sharing their personal stories about how experiences with RNs changed their lives.

Elements of the campaign include a 30-second and 15-second television commercial, 40-second online web commercial, newspaper advertising, online pre-roll advertising on television-channel websites and internet banners.

Art director: Bryan MacNeill
Copywriter: Doug Davidson
Producer: Hans Dys, FilmBratz
Director: John Spooner